Purpose and Functionality:
The primary purpose of "The Yellow Brick Road Zoo" application is to simplify and enhance the zoo experience for visitors while improving operational efficiency for the zoo. The platform serves as a centralized hub for information, engagement, and interaction, providing users with a magical, themed experience.
Homepage: The homepage of The Yellow Brick Road Zoo is a visually engaging and user-friendly central hub, reflecting the enchanting Wicked-inspired theme. It provides intuitive navigation to essential features such as ticket purchases, event exploration, and zoo highlights. Key components include a themed logo, a navigation bar, CTAs for tickets and donations, a newsletter subscription, and links to interactive maps and schedules. The design prioritizes engagement with dynamic visuals, responsive layouts, and clear action paths, creating an immersive and seamless experience for users.
Figure 1.1 depicts a visual flowchart that displays an early model of the website application that we designed. After having discussions amongst our group about what direction we see the design heading, we were able to narrow down our flowchart to what would base our final design on, as depicted in Figure 1.2.
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